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Welcome to the Aveda Pure Privilege Website (the “Site”).
US Terms and Conditions

Aveda Corporation (“Aveda”) provides the content and services for this Site and the Aveda Pure Privilege program (“Pure Privilege” or “Program”) subject to the following terms and conditions, our Pure Privilege Privacy Policy and other terms and conditions and policies which you may find throughout our Site in connection with certain functionality, features or promotions as well as customer service, all of which are deemed a part of and included within these terms and conditions (collectively, "Terms and Conditions"). By accessing or using the Site, you are acknowledging that you have read, understand, and agree, without limitation or qualification, to be bound by these Terms and Conditions.

Users are responsible for regularly reviewing these Terms and Conditions and we encourage you, therefore, to review them carefully whenever you use the Site.

  1. Privacy

    Please review our Privacy Policy so that you may understand our privacy practices.

  2. Program Membership

    To participate in the Program, you must be 18 years or older.  No purchase is necessary for Pure Privilege membership, however, a reasonable fee will be charged to join the Program.  Aveda reserves the right to charge for membership card replacement.  Employees of participating salons/spas, Aveda and its parent company or affiliates and their families are not eligible to participate.  Corporations, groups or associations cannot enroll.  Neither accounts nor Program points may be shared or combined.  Only the member paying for the products may accumulate points.  Members will not receive points on purchases which are reimbursed by corporations or other organizations ineligible to participate in Pure Privilege.

    The products and services purchased and any samples provided under the Program are for personal use only.  Members may not sell or resell any such products or services, or samples.  Violation of this term may result in termination of membership.

    Aveda is not responsible for points lost or redeemed due to fraudulent activity.  Suspected illegal, fraudulent or other unauthorized use of Aveda issued membership cards, vouchers, coupons and certificates or any other activity inconsistent with these Terms and Conditions shall result in termination of membership.  Aveda reserves the right to audit membership accounts at any time.  Points have no cash value and are non-transferable.  If an item is returned, the points issued for that purchase will be deducted from the member’s account.  Points can only be accumulated and rewards redeemed at participating stores or locations.  Members cannot receive reward points for purchases made prior to joining the program.  Failure to present a membership card at time of purchase may delay or prevent point accumulation.  Points will be given for Aveda gift card purchases, but will not be given for Aveda gift card redemptions.  Points will not be awarded for special promotions unless otherwise stated in the promotion.  Points cannot be redeemed until credited to the member’s account.  Participating stores and locations may take different periods to notify Aveda of points to be credited.  Aveda is not responsible for failure, delay or error by a participating store or location in notifying us of points to be credited.

    Any applicable tax liabilities resulting from points awarded under the Program are the responsibility of the member.

    Membership and unused points will expire after two years of account inactivity.  Former members are welcome to rejoin Pure Privilege after account expiration by submitting a new application.

    Rewards are not replaceable if lost, stolen or otherwise destroyed.  Aveda is not responsible for rewards lost in the mail.  All rewards are subject to availability.

  3. Your Account

    Upon becoming a Pure Privilege member, you may access your account online by setting up a login username and password on the Site.  You must provide a user name at least 6 characters in length, provide your email address, membership card number, and date of birth.  After submitting the request online, a password will be sent to you via email that can be used to access your account using the username that you created.  Both an email address and date of birth must be on file, and the last name provided must match the last name stored on the Pure Privilege database to ensure authenticity.

    You are responsible for maintaining the confidentiality of your account, username and password and for restricting access to your computer.  You are responsible for keeping such information current, complete, accurate and truthful.  You agree to accept responsibility for all activities that occur under your account, username and/or password.  You agree to provide only current, complete, accurate and truthful information.  As a member, you are responsible for notifying Pure Privilege by contacting Customer Service at 800.230.8051 or via memberinfo@usafill.com if your information changes.  Neither Aveda nor participating stores and locations are responsible for lost, delayed or undeliverable mail.

  4. Your Obligations and Responsibilities

    In the access or use of the Site and otherwise as a Pure Privilege member, you are bound by these Terms and Conditions and the special warnings or instructions for access or use posted on the Site. You shall always act in accordance with the law, custom and in good faith. You may not make any change or alteration to the Site or any Content or services that may appear on this Site and may not impair in any way the integrity or operation of the Site. Without limiting the generality of any other provision of these Terms and Conditions, if you default negligently or willfully in any of the obligations set forth in these Terms and Conditions, you shall be liable for all the losses and damages that this may cause to Aveda, our affiliates, partners or licensors.

  5. Products and Services for Personal Use

    The products and services described on the Site, and any samples thereof we may provide to you, are for personal use only. You may not sell or resell any of the products or services, or samples thereof, you receive from us.  In addition to possible termination of membership as stated above, we reserve the right, with or without notice, to cancel or reduce the quantity of any products or services to be provided to you that we believe, in our sole discretion, may result in the violation of our Terms and Conditions.

  6. Accuracy of Information

    We attempt to be as accurate as possible when describing our products on the Site; however, to the extent permitted by applicable law, we do not warrant that the product descriptions, colors, information or other content available on the Site are accurate, complete, reliable, current, or error-free.

  7. Intellectual Property
    All information and content available on the Site and its “look and feel”, including but not limited to trademarks, logos, service marks, text, graphics, logos, button icons, images, audio clips, data compilations and software, and the compilation and organization thereof (collectively, the "Content") is the property of Aveda, our affiliates, partners or licensors, and is protected by United States and international laws, including laws governing copyrights and trademarks.

    Except as set forth in the limited licenses in Section 8 below, or as required under applicable law, neither the Content nor any portion of the Site may be used, reproduced, duplicated, copied, sold, resold, accessed, modified, or otherwise exploited, in whole or in part, for any purpose without our express, prior written consent.

  8. Limited Licenses

    We grant you a limited, revocable, and non-exclusive license to access and make personal use of the Site. This limited license does not include the right to: (a) frame or utilize framing techniques to enclose the Site or any portion thereof; (b) republish, redistribute, transmit, sell, license or download the Site or any and/or all Content (except caching or as necessary to view the Site); (c) make any use of the Site or any and/or all Content other than personal use; (d) modify, reverse engineer or create any derivative works based upon either the Site or any and/or all Content; (e) collect account information for the benefit of yourself or another party; (f) use any meta tags or any other "hidden text" utilizing any and/or all Content; or (g) use software robots, spiders, crawlers, or similar data gathering and extraction tools, or take any other action that may impose an unreasonable burden or load on our infrastructure. You must retain, without modification, all proprietary notices on the Site or affixed to or contained in the Site.

    We also grant you a limited, revocable, and non-exclusive license to create a hyperlink to the home page of the Site for personal, non-commercial use only. A website that links to the Site: (i) may link to, but not replicate, any and/or all of our Content; (ii) may not imply that we are endorsing such website or its services or products; (iii) may not misrepresent its relationship with us; (iv) may not contain content that could be construed as distasteful, obscene, offensive controversial or illegal or inappropriate for any ages; (v) may not portray us or our products or services, in a false, misleading, derogatory, or otherwise offensive or objectionable manner, or associate us with undesirable products, services, or opinions; and (vi) may not link to any page of the Site other than the home page. We may, in our sole discretion, request that you remove any link to the Site, and upon receipt of such request, you shall immediately remove such link and cease any linking unless separately and expressly authorized in writing by us to resume linking.

    Any unauthorized use by you of the Site or any and/or all of our Content automatically terminates the limited licenses set forth in this Section 8 without prejudice to any other remedy provided by applicable law or these Terms and Conditions.

  9. Third Party Links

    We are not responsible for the content of any third party’s website or any other websites linked to or from the Site.  Links appearing on the Site are for convenience only and are not an endorsement by us, our affiliates or our partners of the referenced content, product, service, or supplier.  Your linking to or from any third party’s website or other websites is at your own risk. We are in no way responsible for examining or evaluating, and we do not warrant the offerings of, third party websites or any other websites linked to or from the Site, nor do we assume any responsibility or liability for the actions, content, products, or services of such pages and websites, including, without limitation, their privacy policies and terms and conditions. You should carefully review the terms and conditions and privacy policies of all third party websites and other websites that you visit.

  10. Special Features, Functionality and Events

    The Site may offer certain special features and functionality or events (such as contests, sweepstakes or other offerings) which may (a) be subject to terms of use, rules and/or policies in addition to or in lieu of these Terms and Conditions; and (b) be offered by us or by third parties.  If so, we will notify you of this and if you choose to take advantage of these offerings, you agree that your use of those offerings will be subject to such additional or separate terms of use, rules and/or policies.

  11. Submissions

    It is our policy to decline unsolicited suggestions and ideas. Notwithstanding our policy with regard to unsolicited suggestions and ideas, any inquiries, feedback, suggestions, ideas or other information you provide us (collectively, "Submissions") will be treated as non-proprietary and non-confidential. Subject to the terms of our Privacy Policy, by transmitting or posting any Submission, you hereby grant  us full ownership of the Submission as if we had created, developed and posted the Submission for our own purposes.  We reserve the right to copy, use, reproduce, modify, adapt, translate, publish, license, distribute, sell or assign the Submission in any way as we see fit, including but not limited to copying in whole or in part, creating derivative works from, distributing and displaying any Submission in any form, media, or technology, whether now known or hereafter developed, alone or as part of other works, or using the Submission within or in connection with our products or services. You also acknowledge that your Submission will not be returned and we may use your Submission, and any ideas, concepts or know how contained therein, without payment of money or any other form of consideration, for any purpose including, without limitation, developing, manufacturing, distributing and marketing products.

    If you make a Submission, you represent and warrant that you own or otherwise control the rights to your Submission. You further represent and warrant that such Submission does not constitute or contain software viruses, commercial solicitation, chain letters, mass mailings, or any form of "spam." You may not use a false email address, impersonate any person or entity, or otherwise mislead us as to the origin of any Submission. You agree to indemnify us for all claims arising from or in connection with any claims to any rights in any Submission or any damages arising from any Submission.

  12. Copyright Complaints

    We respect the intellectual property of others. If you believe that a work has been copied on the Site in a way that constitutes copyright infringement, please click here to find out how to notify us of a claimed infringement.

  13. Representations and Warranties; Limitation of Liability

    THE SITE IS PRESENTED "AS IS." WE MAKE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WHATSOEVER, EXPRESS OR IMPLIED, IN CONNECTION WITH THESE TERMS AND CONDITIONS OR THE SITE, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE, EXCEPT TO THE EXTENT SUCH REPRESENTATIONS AND WARRANTIES ARE NOT LEGALLY EXCLUDABLE.

    YOU AGREE THAT, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WE WILL NOT BE RESPONSIBLE OR LIABLE (WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE), UNDER ANY CIRCUMSTANCES, FOR ANY (a) INTERRUPTION OF BUSINESS; (b) ACCESS DELAYS OR ACCESS INTERRUPTIONS TO THE SITE; (c) DATA NON-DELIVERY, MISDELIVERY, CORRUPTION, DESTRUCTION OR OTHER MODIFICATION; (d) LOSS OR DAMAGES OF ANY SORT INCURRED AS A RESULT OF DEALINGS WITH OR THE PRESENCE OF OFF-WEBSITE LINKS ON THE SITE; (e) COMPUTER VIRUSES, SYSTEM FAILURES OR MALFUNCTIONS WHICH MAY OCCUR IN CONNECTION WITH YOUR USE OF THE SITE, INCLUDING DURING HYPERLINK TO OR FROM THIRD PARTY WEBSITES (f) ANY INACCURACIES OR OMISSIONS IN CONTENT OR (g) EVENTS BEYOND OUR REASONABLE CONTROL.

    FURTHER, TO THE FULLEST EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND (INCLUDING LOST PROFITS) RELATED TO THE SITE OR YOUR USE THEREOF REGARDLESS OF THE FORM OF ACTION WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES AND IN NO EVENT SHALL OUR MAXIMUM AGGREGATE LIABILITY EXCEED ONE HUNDRED DOLLARS ($100.00).

    YOU AGREE THAT NO CLAIMS OR ACTION ARISING OUT OF, OR RELATED TO, THE USE OF THE SITE OR THESE TERMS AND CONDITIONS MAY BE BROUGHT BY YOU MORE THAN ONE (1) YEAR AFTER THE CAUSE OF ACTION RELATING TO SUCH CLAIM OR ACTION AROSE.

  14. Indemnification

    You agree to defend, indemnify and hold us harmless for any loss, damages or costs, including reasonable attorneys' fees, resulting from any third party claim, action, or demand resulting from your use of the Site or breach of these Terms and Conditions. You also agree to indemnify us for any loss, damages, or costs, including reasonable attorneys' fees, resulting from your use of software robots, spiders, crawlers, or similar data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure.

  15. Disputes

    Your rights and obligations with respect to Pure Privilege and any dispute regarding the Site shall be governed by the laws of the United States and the State of New York, subject to foreign legal mandatory provisions.  To the fullest extent permitted by applicable law, any dispute relating in any way to Pure Privilege shall be submitted to confidential arbitration in the jurisdiction of the complainant, except that, to the extent you have in any manner violated or threatened to violate our intellectual rights, we may seek injunctive or other appropriate relief in any court, and you consent to exclusive jurisdiction and venue in such courts.  Arbitration under this agreement shall be conducted under the rules then prevailing of the International Chamber of Commerce.  The arbitrator’s award shall be binding and may be entered as judgment in any court of competent jurisdiction.  To the fullest extent permitted by applicable law, no arbitration under this agreement shall be joined to an arbitration involving any other party subject to this agreement, whether through class arbitration proceedings or otherwise. 

  16. Consent to Receive Notices Electronically by Posting on the Site and Via Email

    You consent to receive any agreements, notices, disclosures and other communications (collectively, “Notices”) to which these Terms and Conditions refer from us electronically including without limitation by e-mail or by posting notices on this Site.  You agree that all Notices that we provide to you electronically satisfy any legal requirement that such communications be in writing.  To withdraw your consent to receive Notices electronically, you must notify us of your withdrawal of such consent by emailing us at avedamemberinfo@aveda.com and discontinue your use of this Site.  In such event, all rights granted to you pursuant to these Terms and Conditions, including but not limited to the limited licenses set forth in Section 8 hereof, shall automatically terminate.  Unfortunately, we cannot provide the benefits of this Site to any user that cannot consent to receipt of Notices electronically. 

    Please note that this consent to receive Notices is entirely separate from any election you may make with respect to receipt of marketing communications.  Your options with respect to receipt of marketing communications are set forth in our Privacy Policy

  17. General

    The Program shall be run in accordance with these Terms and Conditions at all times.  In the event of an error administering the Program which is contrary to these Terms and Conditions, Aveda reserves the right to enforce these Terms and Conditions.
     
    Aveda reserves the right to change these Terms and Conditions, or any portion thereof, any other Program rules, benefits and rewards at any or all locations at its sole discretion upon 28 days’ notice.  Aveda further reserves the right to add or withdraw participating locations and suspend or terminate the Program upon 28 days’ notice.  Notice of changes to the Terms and Conditions, or any portion thereof, participating stores and locations and of termination or suspension of the Program will be validly given when posted during and subsequent to the notice period on this Site.

    Nothing contained in these Terms and Conditions shall be construed as creating any agency, partnership, or other form of joint enterprise between us. Our failure to require your performance of any provision hereof shall not affect our full right to require such performance at any time thereafter, nor shall our waiver of a breach of any provision hereof be taken or held to be a waiver of the provision itself. In the event that any provision of these Terms and Conditions shall be unenforceable or invalid under any applicable law or be so held by any applicable arbitral award or court decision, such unenforceability or invalidity shall not render these Terms and Conditions unenforceable or invalid as a whole but these Terms and Conditions shall be modified, to the extent possible, by the adjudicating entity to most fully reflect the original intent of the parties as reflected in the original provision.  The effective date of the Terms and Conditions appears at the top of this page.

    If you have any concerns about material which appears on our website, please contact us at avedamemberinfo@usafill.com.

DIGITAL MILLENNIUM COPYRIGHT ACT NOTICE POLICY

Consistent with the Digital Millennium Copyright Act, if you believe that copyrighted materials have been copied in a way that constitutes copyright infringement, please send an e-mail or written notice to our Designated Agent for notices of infringement and provide the following:

A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright interest that you claim is infringed;

Identification of the copyrighted work(s) that you claim has been infringed; 

A description of the material that you claim is infringing and the location of that material on the Site;

Your address, telephone number and email address;

A statement by you that you have a good faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf.

Our Designated Agent for notice for claims of copyright infringement is Lee Puccini, Senior Vice President and Deputy General Counsel, The Estée Lauder Companies Inc., 767 Fifth Avenue, New York, N.Y.  10153.  Telephone: (212) 572-3983.  Email: lpuccini@estee.com. 

NOTE: THE ABOVE CONTACT INFORMATION IS PROVIDED EXCLUSIVELY FOR NOTIFYING AVEDA THAT COPYRIGHTED MATERIAL MAY HAVE BEEN INFRINGED.  ALL OTHER INQUIRIES WILL NOT RECEIVE A RESPONSE THROUGH THIS PROCESS AND SHOULD BE DIRECTED TO OUR CUSTOMER SERVICE GROUP BY EMAIL TO memberinfo@usafill.com.

Copyright © Aveda Corporation.  All worldwide rights reserved.